Creating a Funnel

Hey there! 😊

Creating a video funnel with FacePop is easier than ever with the CTA Tree. 🍰

ℹ️ A video funnel is a strategy where you guide viewers through a series of actions using CTAs. Each CTA can lead to a different path, allowing you to create branching flows and interactive experiences.

Step 1: Start from Your Video

Choose a FacePop widget that already has a video uploaded. This is the starting point for your funnel.

Step 2: Add CTAs via the CTA Tree

1. Go to the Call to Action page for this video.
2. Click Add CTA to open the CTA Tree.
3. In the tree, you can add CTAs to the video. CTAs can be siblings (multiple options at the same step) or children (subsequent steps branching from a parent CTA).

Step 3: Choose CTA Types

When adding a CTA, you can select from multiple types, including:

• Play Another Video – Redirects to another video in your account, continuing the funnel.
• Book a Calendar – Opens a calendar booking form.
• Redirect to URL – Opens a specific URL.
• Input Field – Collects user input for use in other CTAs or webhooks.
• Connect to a FacePop – Links to another FacePop widget for advanced branching.
• Other CTAs – Capture Data, Custom Code, Download File, Dial a Number, Send an Email, Close Widget, Embed Website, Chat with AI.

Tip: Use siblings for multiple options at the same step, and children to create branching paths that follow a parent CTA.

Step 4: Example Funnel Flow

Here’s a simple funnel using “Play Another Video” CTAs:

1. Video 1 – Root video

   • CTA: Play Another Video → Video 2

2. Video 2 – Second video

   • CTA 1: Play Another Video → Video 3
   • CTA 2: Book a Calendar → schedule a call
   • CTA 3: Redirect to URL → special offer

3. Video 3 – Third video

   • CTA 1: Send an Email → collect contact info
   • CTA 2: Close Widget → end of funnel

This setup shows how you can create branching paths, guiding users through different flows depending on their choices.

Step 5: Test Your Funnel

• Walk through each branch to ensure users experience the intended sequence of videos and CTAs.
• Adjust the tree to optimize paths or add new options.
• Combine different CTA types to create rich, interactive funnels.

And that's it! You now have branching video funnels with the CTA Tree to guide your viewers through engaging, multi-step experiences! 🚀

For more details:
Introduction to FacePop
Create Video Funnels